Riding for the Brand: New Irons in the Fire

I’ve worked in the tech industry for a while, and like everybody else armed with at least a passing working knowledge of web design, a dream of gainful self-employment, and well-saturated by a few ounces of pure, distilled gumption, I’ve wanted to start my own web-based company. The dream itself is simple enough—to be a self-employed, web-based provider of services and administration protocols for much bigger companies.

Benefits of Brand
What is Brand

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How to Create a Cohesive Brand Image

Logos, stationery, business cards, print brochures, posters, mailings, website, video. photography—the list of materials (and virtual materials) that a company puts out is almost overwhelming. And when you consider the fact that every one of these materials requires a company brand’s stamp of approval in order to become a cohesive part of a company’s brand and image, it’s difficult not to become overwhelmed at the prospect of developing a strong image and reputation for your company from scratch.

How to build a Cohesive Brand Image
Cohesive Brand Image

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4 Reasons Why You Should Rebrand

Bringing About A New Message
Rebranding – The future of the business

All companies, small or big, reconsider their branding at some point. Some doubt their identity more often than others. However, it is natural for all companies to face a crisis where they question their existing branding.

Sometimes, people simply don’t like what it is. Other times, rebranding is wanted for the out datedness of the present brand. Companies increasingly want to be like by the masses. This they do by ensuring that they are either trendsetters or religious followers of what’s in.

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