If there is one thing the year 2020 taught us as a global pandemic and subsequent presidential election influenced virtually every facet of our lives, is to reexamine what we deem to be “a sure thing.” History is no predictor of the future, and longevity is a result of managing our response to circumstances that are both in, and outside of, our control.
For as long as I can remember, I have been someone on the move: I never liked sitting still in class, I hated being stuck at home doing homework when I could have been outdoors playing, and I hated being tied to a desk job once I entered the workforce. For me, working a steady but adventure-free job feels a whole lot like taking a swim while wearing a pair of cement shoes—like I’m drowning in paperwork, administrative bureaucracy, and unimaginative thinking.
Whether your business is small or quickly growing, it’s important to think toward the future. For many business owners, this means thinking globally. In a world where digital technology has changed how we do business every day, it’s not difficult to see why our business models have changed along with it. The way we communicate is key. The way we integrate technology into our supply chain systems is vital.
The call to diversify your business is an alluring one. By having services that span a wide spectrum, you not only increase the number of revenue sources feeding into your company, but you protect it from a catastrophic downturn should a crisis affect your sole market.
I’ve worked in the tech industry for a while, and like everybody else armed with at least a passing working knowledge of web design, a dream of gainful self-employment, and well-saturated by a few ounces of pure, distilled gumption, I’ve wanted to start my own web-based company. The dream itself is simple enough—to be a self-employed, web-based provider of services and administration protocols for much bigger companies.