Advertising is a well proven technique of marketing to sell products or services. It is a form of marketing which encourage individuals to buy a products or services. Advertising target the particular customer to convince them to purchase a particular product. It is also used to popular a particular brand or services.
In the Marketing term Advertising is a method used to communicate an idea to a large number of people in an attempt to convince them to take a certain action. Advertising is powerful medium to popular a particular brand products or services which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers.
Generally there are two types of advertising is exist. First one is commercial advertising which is use for marketing products or services. Another one is a non- commercial advertiser which is used to advertise items other than a consumer product or service include political parties, NGO, interest groups, religious organizations and governmental agencies.
The concept of modern advertising developed with the rise of mass production in the early 20th centuries. In advertising concept different types of media can be used like traditional media such as newspapers, banners, magazines, television, radio, outdoor or direct mail; or new media such as Internet, social media and text messages.
Modern day’s Advertising methods
In modern days Advertising used the below given methods –
* TV Commercial
* Text Messages
* Apps Advertising
* Social Media Marketing
* Outdoor Banners and Boards
* Online Advertising
* Events Sponsorship
* Radio Advertising
* Product placements
* Press Advertising
* Retail Store Advertising